- Business
- Fresh Peaches
- Relationship
- Owned
- Industry
- DTC consumer goods · Shopify
Subscriptions went from 12% to 46% of the business.
A conversion-optimized subscription widget on the product page and in the side cart more than doubled subscription revenue in four months.
- +111%Subscription revenue in 4 months
- 12% → 46%Subscriptions' share of monthly revenue
The challenge
Subscriptions were only 12% of monthly revenue. For a product people use up and reorder, that meant a lot of repeat revenue was being left on the table.
What we did
- 01
Designed and shipped a conversion-optimized subscription widget that makes subscribing clear, easy and the better deal.
- 02
Added the widget to the side cart, so shoppers see the subscribe option right when they're ready to buy.
The result
Subscription revenue grew 111% in four months, and subscriptions went from 12% of monthly revenue to 46% of the business.
One widget in two places, and subscriptions grew from a small slice to nearly half the business.