Grow
Meta, Google & ChatGPT Ads Management
Your ads, managed by the person you hired, and judged on your P&L rather than the platform dashboards.
Readout
+115%
ROAS year over year, Fresh Peaches
The platforms say it's working. Your bank balance may disagree.
Each platform grades its own work. Meta takes credit for the sale, Google takes credit too, and now ChatGPT has its own reporting. Meanwhile blended CAC creeps up and nobody reconciles the numbers.
We manage every channel against one set of numbers: yours.
Common problems, by type of business
DTC & e-commerce
“ROAS looks great in the dashboard.”
Meanwhile blended CAC keeps climbing.
“Our creative wears out every few weeks.”
The winning ad fades and there's nothing ready to replace it.
SaaS & B2B
“Leads are up, but pipeline isn't.”
The agency reports leads, sales says they're poor, and nobody is measured on the same number.
“Our ads send people to the homepage.”
Paid traffic converts better on pages built for the campaign.
Local & multi-location
“We get clicks but not bookings.”
You can see what you spend, but not which ads bring customers in.
“Each location does its own thing.”
There's no shared approach and no way to compare results.
What we measure each business on
| Business model | What we manage to |
|---|---|
| DTC | Blended CAC, MER and contribution margin |
| DTC + Amazon | Blended MER, TACoS and contribution margin across both channels, including the lift your Meta and Google ads create on Amazon |
| SaaS & B2B | Cost per qualified opportunity, pipeline and payback, matched to your CRM |
| Local & multi-location | Cost per booked appointment, lead or sale, by location |
Where we run ads
Meta (Facebook & Instagram)
Account structure, audience and creative testing, budget pacing, and the Conversions API so Meta optimizes on your sales data. Advantage+ where it adds sales.
Google (Search, Shopping, PMax, YouTube)
Brand defense, non-brand search, Shopping feeds, and Performance Max only where it adds sales you wouldn't get anyway. Enhanced Conversions and offline imports included.
- New
ChatGPT
Ads shown below ChatGPT's answers, reaching people while they research and compare. Targeting matched to the conversation, conversion tracking, and landing pages written for the question the buyer asked.
ChatGPT ads are new, so we test them carefully.
ChatGPT now shows labeled ads to people on its Free and Go plans. It's a new way to reach buyers mid-decision, and an easy way to waste money if you run it like Google.
Check fit firstIt isn't right for every business yet, and some categories, including health and finance, are restricted. If it's not a fit, we'll say so.
Set a test budget and a success metricResults are compared against what Google and Meta already deliver.
Track it properlyOpenAI's pixel and Conversions API, set up alongside your existing tracking so the numbers can be compared.
Scale only what adds salesIf it doesn't hold up against your other channels, we don't scale it.
What's included
Account structureRebuilt around intent and margin, so you can see what's working and scale it.
Weekly optimizationBids, budgets, audiences and creative rotation, handled each week.
Creative strategyA testing plan, hooks and briefs for each round. We direct production and work with creators and editors to make it.
Landing pagesA landing page plan for each campaign, tested through our CRO work. On Shopify we build them for you. On other platforms your team builds from our plan.
MeasurementConversions API, Enhanced Conversions, OpenAI's pixel and offline conversions, set up so the platforms learn from actual sales.
One-page reportingWhat you spent, what it brought in, and what we're changing next.
How it starts
| When | What happens |
|---|---|
| Week 0: Audit | Read-only access to your ad accounts, analytics and site, then written findings and a 30-day plan |
| Weeks 1–4: Rebuild | Accounts restructured, tracking fixed, first creative tests live |
| Month 2 onward: Test & scale | Weekly optimization, regular creative tests, and scaling what works |
Paid media results
- OwnedFresh Peaches
+115% ROAS year over year. Customer interviews shaped the A/B testing plan for the ads, on a store that's profitable on first purchase.
Read the case → - In-houseLegalZoom
A growth loop across paid and organic traffic, approved by the C-suite and run as a joint roadmap with marketing.
Read the case →
Common questions
If yours isn't here, just ask.
Are ChatGPT ads worth it for my business?
Maybe. They reach people in the middle of researching a purchase, which can be valuable. But the platform is new, some categories are restricted, and results vary. We recommend a measured test with a clear success metric before committing a bigger budget.
Can my business advertise on ChatGPT?
Most businesses can, but OpenAI restricts some categories, including health and finance, and bans political ads. Your business sets up its own advertiser account and invites us in, so you own it from day one.
Do you charge a percentage of ad spend?
Most accounts pay a flat monthly fee, so we don't earn more just because you spend more. Larger e-commerce budgets can use a capped floor-or-percentage structure. Either way, the fee is agreed in writing before we start, and you pay the platforms directly for ad spend.
Do you make the ads?
We handle creative strategy: the testing plan, hooks and briefs. For production we work with creators, designers and editors, and we review each asset before it runs.
Who owns the ad accounts?
You do. We work inside your accounts with the access you give us. If we stop working together, everything stays with you.
How soon will we see results?
Wasted spend usually comes down in the first month. Creative testing and scaling build from there. We report weekly, so you always know where things stand.
Next step
Tell us about your ad accounts.
Answer a few questions about your business, then pick a time for a 45-minute intro call with Shawn.