- Business
- Fresh Peaches
- Relationship
- Owned
- Industry
- DTC consumer goods
A store that's profitable on the first purchase.
Fresh Peaches created a new product category from scratch and built a store that pays for its own customer acquisition.
- +115%ROAS, year over year
- +36%Onsite conversion rate, YoY
The challenge
Fresh Peaches makes a gel that hydrates toilet paper. Shawn founded the company and built the product, brand, store and marketing from scratch.
Because it's a new category, nobody was searching for it. Paid ads had to create demand and pay for themselves, or the brand would run out of money.
What we did
- 01
Interviewed customers and turned what they said into an A/B testing plan for the ads: angles, audiences and creative.
- 02
Audited the store's UX and funnel data, then shipped fixes ranked by expected impact.
- 03
Improved the product and the online experience based on customer feedback, testing each change.
- 04
Owned the P&L, budgets and unit economics, so each channel was judged on margin as well as volume.
- 05
Led a five-person team covering advertising, ad creative, email, sales outreach, influencers and social.
The result
The store is profitable on first purchase: each new customer pays back what it cost to acquire them on their first order. ROAS rose 115% and onsite conversion rose 36% year over year.
Most brands pay to acquire customers and hope repeat orders cover it. Fresh Peaches makes money on the first order.