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ForepointStudio

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Custom Shopify Design & Development

Shopify stores built to convert, with tracking in place from day one, and launched live rather than handed over as a mockup.

What we build on Shopify

  • Custom themes

    Store designs built around your products and customers, with sections your team can edit in the Shopify editor.

  • Product & collection pages

    Pages that answer buyers' questions and move them to add-to-cart.

  • Subscriptions & bundles

    Subscribe-and-save, bundles and upsells built into the product page and cart.

  • Custom Shopify apps

    Private apps built on the Shopify APIs when an app from the App Store can't do the job.

  • Landing pages

    Campaign pages inside your store, built for one audience and one offer, ready to test.

  • Migrations to Shopify

    Moves from WooCommerce, Magento, BigCommerce, Squarespace or Wix, with products, customers and SEO carried over.

Shopify and Shopify Plus

  • Shopify

    For growing brands: a custom theme, the apps you need, and a store your team can run without a developer.

  • Shopify Plus

    For larger brands: checkout customization, B2B and wholesale, additional storefronts, and more room for custom work.

  • Apps & integrations

    Subscriptions, email and SMS, reviews and analytics connected properly, plus custom apps where the App Store falls short.

How we build

Each build starts with what the store needs to do for the business, and ends with checking that it does it.

Talk to Shawn →
  1. 01Strategy & structure

    Goals, customers, and the pages and collections the store needs.

  2. 02Design

    Wireframes, then full design, built around the product page, cart and checkout.

  3. 03Build

    Theme development with editable sections, plus the apps and integrations you need.

  4. 04Tracking

    GA4, Meta and Google conversion tracking set up before launch.

  5. 05QA & launch

    Tested across devices, redirects mapped, SEO carried over, then live.

  6. 06Measure & improve

    After launch we watch the numbers and fix what they point to.

Included in every build

  • Analytics and conversion tracking from day one

  • Performance targets (Core Web Vitals)

  • Technical SEO, including product and collection structured data

  • A theme your team can edit in the Shopify editor

Common questions

If yours isn't here, just ask.

Do you only build on Shopify?

Yes. For store and website builds we focus on Shopify and Shopify Plus, so we know the platform well. We can still help with tracking and conversion work on other platforms.

How long does a Shopify build take?

It depends on the scope: the number of templates, custom features and apps, and whether you're moving from another platform. You'll get a timeline with the proposal.

How much does a custom Shopify store cost?

It depends on scope: the number of templates, integrations and custom features. Every build is quoted at a fixed price after a short discovery call. Tell us about the project on the contact page.

Custom theme or a premium theme?

If a well-built theme gets you most of the way there, we'll customize it and save you money. When your products or customer journey need something different, we design and build a custom theme.

Can we edit the store ourselves?

Yes. We build with Shopify's section-based editor, so your team can update pages without a developer, and we walk you through it.

Will the store be SEO-friendly?

Yes. Technical SEO, product and collection structured data, fast load times and clean redirects are part of every build. For migrations, we map every old URL so you keep your rankings.

Can you move our store to Shopify?

Yes. We migrate from WooCommerce, Magento, BigCommerce, Squarespace, Wix and others, moving products and customers, mapping URLs and carrying over your SEO.

Do you build custom Shopify apps?

Yes, when an app from the Shopify App Store can't do what you need. Shawn led custom app builds from zero at MeUndies.

Do you do branding or logo design?

No. We don't create brand identities. If you need one, we'll recommend a partner and build the store from their system.

Do you offer support after launch?

Yes. Ongoing support and optimization are available after launch, from small updates to a full testing program.

Next step

Tell us about your store.

Answer a few questions about your business, then pick a time for a 45-minute intro call with Shawn.