- Business
- Samsung
- Relationship
- In-houseA/B Testing Lead
- Industry
- Consumer electronics e-commerce
- Services
- CRO & Experimentation
A rebuilt purchase flow for Samsung's mobile phones.
Funnel analysis and user interviews showed where people shopping for mobile phones on Samsung's e-commerce site were dropping out. A redesigned purchase experience, proven in an A/B test, increased the conversion rate 3%.
- +3%Increase in conversion rate
This was in-house work Shawn led as A/B Testing Lead at Samsung.
The challenge
The purchase flow for mobile phones on Samsung's e-commerce site was losing shoppers, and nobody had pinned down where or why.
What was done
- 01
Combined funnel analysis with user interviews to find where phone shoppers were dropping out and why.
- 02
Worked with a cross-functional team to design and build a new purchase experience for mobile phones.
- 03
Ran it as an A/B test against the existing flow, as part of the testing roadmap Shawn managed as A/B Testing Lead.
The result
Mobile phone conversion rate increased by 3% on one of the highest-traffic purchase flows in consumer electronics.
At Samsung's traffic, a 3% lift is a lot of phones.